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Corra Consulting - Saatva, Big Data & The New CEO

21October

Saatva, Big Data & The New CEO

The Thread's Top Three:

1.  This mattress company’s profits are nothing to snooze at.  This is a company that is doing things right.  They have made their product their best advertisement and harnessed reviews and referrals to get the word out and gain traction.  Hats off to Ricky Joshi and his team.  Serta, Simmons and Tempur-Pedic--watch out!

2.  What do we do with all this big data?  Susan Etlinger, Data Analyst, makes the case for critical thinking and true understanding in our data analyses.  Today, we have a vast amount of information on consumers, their purchasing and product preferences.  But shouldn’t it be our obligation to ensure that we never lose sight of the people behind the numbers?  From my experience, it’s the truth behind the data that is most valuable to our product developers and designers and, ultimately, to the customers they serve.

3.  Operation Retail Operation.  Warren Shoulberg is one of our industry’s most well-informed voices.  And, with JCPenney’s appointment of Marvin Ellison to CEO, his commentary is quite timely.  The reality is that very few retailers will be able to persist as non-“omni-channel” enterprises.  And, when you’re dealing with multiple channels, a strong handle on Operations becomes all the more critical to the company’s growth.   So, we wish Mr. Ellison great future success, while we all commit to try and remember what horse got us here.  Retail lives and retail dies by its product.

 

 


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