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Corra Consulting - The Greatness Agenda, Holly Hunt & RH

04November

The Greatness Agenda, Holly Hunt & RH

The Thread’s Top Three:

1. Mansell: Kohl’s ‘Agenda’ calls for spending billions of dollars on technology, in-store improvements.  Over the next six years and with an investment of $4 billion, Kohl’s “Greatness Agenda” focuses on one ambitious goal--to be the most engaging retailer in America.  Their focus on customer and improving brand experience is to be commended, but how authentic their promise can be remains to be seen.  Gallery retailing is raising the bar for consumer engagement daily, and it will force department stores--especially discount ones--to rethink more than their fixtures if they want to engage shoppers and succeed.

2. American transfer: Holly Hunt opens Mayfair showroom November 13.  She has been a force since she started out in Chicago some 30 years ago.  And, now with the backing of Knoll, more markets everywhere--here and abroad--will have the opportunity to experience the design sensibility that is distinctly HH.  There is much to admire about the company’s collection of home furnishings--from its quality to its design, but perhaps what I admire most is their strategy.  Holly said, “I’ve learned something important: to never let the best get in the way of better."

3. Restoration Hardware opens RH West Hollywood gallery on Melrose.  Rooftop park--need I say more?  Ralph Lauren, for all intents and purposes, was the first to engage shoppers in a gallery retail concept.  However, when it comes to blurring the lines between what a shopper dreams his/her home could be and shopping for it, it is executions like this one by RH that sets the new standard.  From where I sit, this is an exciting time for retail.  The simple act of going to a store is becoming an experience, and equally compelling is the ever-changing gallery runs that are launching through Story.   Their latest concept, “Home for the Holidays”, just debuted two days ago, and these “experience per square foot” sales are a boon for Target’s brand position.


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